The font used for the Uber logo is “Uber Move” and it was designed by Wolff Olins.

The Uber logo has a slightly abstract design that was inspired by the bit and the atom – both building blocks of technology and the world.

One of the main reasons was that Uber no longer moves just people, they are now moving food, goods, and soon maybe much more, so they needed a new...

The new Uber logo is made from a bespoke font and is meant to convey safety, accessibility and global ambitions.