Strategist columnist Rio Viera-Newton prefers Patchology’s foot mask over Baby Foot, which she found too intense. This left ...

Wondering how often you should wash your hair, or thinking of shampoo alternatives? We've rounded up tips and products for ...

The best shampoos for curly hair can do more than just clean your scalp—they prep your strands for everything that follows. A ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Cheheiry Villalobos Santoyo, 30, allegedly walked out of Ulta Beauty with more than $186 of concealed goodies she never paid for, the Harris County Precinct 4 Constable said. Cheheiry Villalobos ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Katie Okamoto Katie Okamoto is an editor on the discovery team.

Ulta announced an unexpected leadership swap earlier this week, as Dave Kimbell retired on Monday and Chief Operating Officer Kecia Steelman was named to take his place. While the change keeps ...

According to a statement on the company’s website, amika voluntarily launched the recall when the shampoo products were discovered to be contaminated. “We initiated this recall after determining that ...

Ulta topped estimates in its third-quarter earnings report. The worst of an earlier slowdown seems to be behind the beauty company. The company announced a new CEO in January. According to data ...

If you’re unsure where to start, head to Amazon and pick up this All Soft Shampoo from Redken, which shoppers say has truly transformed their strands. The Redken All Soft Shampoo combats dry and ...