One of Walmart founder Sam Walton's iconic hats served as retro inspiration for the retail giant's first major brand refresh ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.

"I wouldn't call this a rebrand, but really a refresh to reflect who we are today," Walmart U.S. Chief Marketing Officer ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

Amalbert said he found faith and redemption through religion and rehabilitation programs, but he also had a huge takeaway from the street.

Italian photographer and art director Oliviero Toscani, who courted controversy with his provocative campaigns for clothing ...

Discover effective ways to come up with a great business name. Learn tips and strategies to create a unique, memorable brand ...

Los Angeles sports organizations are uniting to launch an “LA Strong” custom logo and apparel line that will raise money for ...

The outdoor apparel company is suing Be Hippy, LLC, and its owners in Cen. CA district court for infringing on the distinctive P-6 logo based on a silhouette of the Mt. Fitz Roy skyline. Be Hippy is ...

A manager is accused — in both a lawsuit and criminal charges — of absconding with trade secrets to establish himself as a ...

The German sneaker and apparel company says the Sun Day Red logo is too similar to the logo that Puma has been using since ...