“TV's dead,” they cry. “It's all about digital now!” Well, I've got news for you. They're dead wrong. TV advertising isn't just alive. It's thriving. And if you're not tapping into its power, you're ...
Fortunately, as time continues to move so does technology and with the world’s innovative technology today, there’s no surprise that healthier TV screens have been created so people can still enjoy TV ...
U.S. MVPDs, plus Ampersand and the VAB, have announced unified guidance on multiscreen TV advertising terminology, aiming to align the industry around the various TV advertising delivery types.
Dentsu, in collaboration with Snapchat and Kantar, has unveiled the results of its latest study that dives into the evolving dynamics of video consumption across screen sizes in the Kingdom of Saudi ...
High display frequency in environments with minimal distractions has positioned elevator screens as a prominent advertising medium for many businesses. According to a forecast by marketing news ...
When referring to content delivered via wired cable, telco, satellite or over-the-air distribution (versus internet), use the ...
With fresh backing from Google, the lock screen platform Glance has launched a generative AI-based shopping experience that ...