Nikhil Kumar, Chief Growth Officer, mediasmart, explains how emerging trends like connected TV, digital out-of-home, and ...

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...

Digital out-of-home (DOOH) platform The Media Connector, a subsidiary of JGroup, in collaboration with GymNation, UAE- and ...

Casey Saran, CEO of Spaceback, challenges advertisers to think about the next wave of TV advertising innovation coming their way in 2025. Especially as GenZ moves into adulthood, they'll bring their ...

The India Brand Conclave 2025 session focused on the role of major cricket events on linear television, connected TV and mobile and how they cater to business objectives across the funnel ...

The Google TV Streamer is the latest streaming device from Google. While it is new, we've dug up some helpful tips and tricks ...

The future of AI voice lies in its ability to elevate storytelling, foster deeper connections and enhance the overall brand ...

The Irish advertising market will grow 7.3 per cent to €1.7 billion this year, despite the relative lack of major sporting ...

The Irish advertising market will grow by over 7pc this year, reaching €1.7bn, according to a forecast by the marketing group Core.

ITV has shaken-up its broadcasting plans for Friday (January 31) night due to the start of the Six Nations. And it could lead ...

The "adult table" of television advertising is democratizing before our eyes, opened up to advertisers and agencies (and resellers) of all sizes.

Both films were super hits in theaters, but their television performance was vastly different. While Prabhas’ Kalki flopped on TV, Dulquer’s Lucky Bhaskar became a massive success.