A powerful tool if executed strategically, but should never be relied on as a primary method to achieve your brand goals.

The organisers of a petition and a survey of WPP staff have gathered personal comments from insiders who describe the policy ...

Tara Ford, chief creative officer, Droga5 ANZ and Accenture Song, APAC, has been appointed a jury president for Cannes Lions ...

Communities are not passive audiences - they are active participants, driving the conversation and amplifying brand messages.

Academics are divided over the South Australian government’s decision to ban junk food advertising on Adelaide Metro buses, ...

Designed to help marketers and advertising professionals get ahead of the predicted market shifts and changing consumer ...

The results are compelling. Agencies that have embraced this approach report not just higher productivity, but better talent ...

This is one of a few acquisitions The Trade Desk has made in its 16-year history; the company acquired marketing insights ...

Emily Norton and Kaitlyn Pearce have launched The Music Soups, a full-service music supervision company specialising in film, ...

Sales was the most sought-after media industry job function in 2024, according to Mercury Talent's annual Media Industry ...

"Despite the progress that has been made in recent years, women continue to be disproportionately underrepresented in senior ...

Shares in leading local out-of-home player oOh!media jumped after investment bank Macquarie upgraded its shares to outperform ...