Illia's gentle, nonirritating mascara features a dual-sided wand with a lash-separating comb, which means clump-free application. "I have nice long eyelashes and I like to show them off," Martha ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...