TikTok usually decides what's hot in terms of beauty and makeup, but it's not just Gen Z that can wear the new trends. Here ...

“Wherever you see E. coli, you should just think ‘E. coli equals feces,’” she told the outlet. “That means someone went to the bathroom, didn’t wash their hands, and then stuck their fingers in that ...

Jessica Ebraheim, who visited a Sephora store, shared her experience on TikTok last week. Ebraheim used a Dior brown eyeliner ...

This was Tonal Cosmetics founder Christal Alert’s Instagram post on September 22, 2024, an accompaniment to a reel of the ...

As Sienna Naturals continues to evolve, Rae feels this collaborative effort with Sephora aligns with her and Diop’s vision.

We’ve done a lot of deep diving into skin care, makeup, and hair care, and many of our top picks in these categories can be found at Sephora — occasionally even on sale. To help you find the ...

A new brand, Boldhue, wants to solve this problem forever. The company has created a machine that scans your face in three ...

“Sephora waited for us to find the right time, and to have the right range, to launch in the U.S. and once we said we were ...

On top of running ads during games and having on-court signage, Sephora equips Unrivaled's glam room. Plus, their logo is ...

The brand will soon be available in the U.S. and Canada under Sephora’s ‘Next big Thing’ section.