The retail industry's evolution into a digital advertising platform is transforming the way brands engage with consumers.

Many associate in-store retail media with the now-defunct partnership between Cooler Screens and Walgreens, but the landscape ...

Retail media refers to any advertising placed by brands within a retail environment, including digital ads on websites and apps or promotional displays in brick-and-mortar stores. Brands and ...

While the bulk of retail media thus far has been dominated by fairly basic website-based offerings — sponsored search, display ads, promoted listings, etc. on a retailer’s own digital channels — the ...

Retail media networks (RMNs ... like sponsored ads or onsite displays. This need for expanded ad formats is largely driven by shoppers’ interaction with multiple online touchpoints, including ...

Criteo's Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in ...

Hologram Media Network (HMN) has launched the world’s first always-on holographic advertising network, built in collaboration ...

Retail media promised prime shoppers, perfect timing, and unstoppable growth. However, as existing retail media networks ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...