This is a gap that can be plugged by the “wheel of emotions.” Developed by psychologist Robert Plutchik, this tool categorizes emotions into primary and secondary groups, and is presented in a ...

Robert Plutchik’s influential “Wheel of Emotions” (1980) was one of the earliest models, highlighting eight core emotions—joy, trust, fear, surprise, sadness, disgust, anger, and ...

Then, respondents used Robert Plutchik’s “Wheel of Emotion” to label the emotions evoked by each image – helping us code the specific emotional interplay that drives viral content engagement.