In 1999, the 25-year-old entrepreneur Toni Ko founded NYX Cosmetics. When the company first launched, it only sold makeup pencils, but it quickly expanded to include eye colors and lipstick sold ...

The makeup brand is leveraging TikTok’s SoundOn platform to promote five women artists as the fate of the ByteDance platform remains uncertain.

From April 4 until April 8 that sale is in full swing, with major brands like NYX, Revlon, Maybelline and Rimmel London all involved, discounting lipsticks, primers, foundations, eyeshadows and ...