"C.C. Rider" had long been a popular blues song, and in 1993, Keebler played off that name for a rice-based salty snack called CC Ricers. The "CC" here stood for "crispy crunchy." Ads with the ...

They may make cookies in the trunk of a hollowed-out tree, but those Keebler elves have been turning out some of the most successful snack creations in the grocery store for decades. It seems like ...