To further build on the recently launched Lean Cuisine brand purpose: to feed the greatness in every woman, the brand introduced the #WeighThis search filter to transform the ?diet? conversation into ...

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Lean Cuisine was losing relevance as diet quickly became another ... We tapped into the accomplishments that fuel successful lifestyles for women in a moving social campaign called #WeighThis. The ...

After six years of sales declines due to a negative association with the word "diet", Lean Cuisine needed to change consumer perception of the brand. Lean Cuisine conducted a social listening analysis ...