Telly, the company that gives away TVs in exchange for viewer data, has hired its first advertising president as it looks for ...

A study from LG Ad Solutions in and partership with iSpot concludes brands using a greater amount of CTV have a more ...

Details the results of a study into the emotional response of different video ads on our mobile devices and its connection to advertising effectiveness ... visual attention when paired with a ...

and unification across screens; viewers will expect better advertising experiences; and multiscreen TV will be embraced as a full-funnel performance engine that can drive awareness, consideration ...

Ampersand, the audience-first TV advertising sales company, has unveiled its latest measurement capabilities designed to provide advertisers with unparalleled, ...