True Religion Brand Jeans met with rapid success and adopted a horseshoe logo, inspired by the silhouette of a Buddha's smile. Today, the company remains committed to delivering products that feature ...

True Religion has been acquired by private equity firm ACON Investments and retail investment firm SB360 Capital Partners.

The brand’s signature jeans sport distinctive seams (with extra long stitches and thick, contrasting thread) and back pockets adorned with a U shape patterned after the smile of the brand’s ...